Perfect designs

Phone Apple Matters concludes that the iPhone is perfect. Hadley Stern writes,
Many people will draw up lists of what is missing in the iPhone. These are the same people who dismissed the iPod because it didn’t have as many “features” as the competition. These people don’t get it.
and concludes
Design is about making decisions about not only what to include, but what to leave out. Steve Jobs has once again shown that an organization led by a strong advocate for design can indeed create products that aren’t me-too. They are perfect.
In a world of "me-too" products, design could be the distinctive competence that your competitors lack. It sure works for Apple.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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