Apple Matters concludes that the. Hadley Stern writes,
Many people will draw up lists of what is missing in the iPhone. These are the same people who dismissed the iPod because it didn’t have as many “features” as the competition. These people don’t get it.and concludes
Design is about making decisions about not only what to include, but what to leave out. Steve Jobs has once again shown that an organization led by a strong advocate for design can indeed create products that aren’t me-too. They are perfect.In a world of "me-too" products, design could be the distinctive competence that your competitors lack. It sure works for Apple.
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