Pencil metaphor

You've read (or heard of) Crossing the Chasm. Lindy McKeown offers this Pencil metaphor:

When reflecting on why every teacher isn't using their computers and Internet connections productively when schools have had computers since the early 80s and the Internet has been in schools since the early 90s, I came up with this metaphor for the various positions people assume in relation to the uptake of information and communications technologies. It might apply at other times of change as well.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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