P&G Chief's Turnaround Recipe: Find Out What Women Want

Sitting in his company's South American headquarters here, A.G. Lafley, chief executive of Procter & Gamble Co., shared some advice with a group of laundry executives: "The simple principle in life is to find out what she wants and give it to her. It's worked in my marriage for 35 years and it works in laundry."

The group erupted in laughter and Mr. Lafley smiled. But he wasn't really kidding. Hewing to this deceptively straightforward principle has helped the 57-year-old P&G veteran revive the fortunes of the maker of Pampers, Pantene and Tide. Five years ago, when Mr. Lafley took over the world's largest consumer-products company, it was floundering amid a botched attempt to overhaul its insular culture. Read more in Find Out What Women Want. (You may need to click here instead).

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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