On push vs pull promotion and pricing strategies

from You pull, Wii push: "With the launches of Sony's PlayStation 3 and Nintendo's Wii only weeks away, speculation is running high over who will win the next-generation console war. Some interesting data has come forth from an anonymous source at CompUSA, one of the top retailers in the US. According to the information, Microsoft and Nintendo are pursuing two very different strategies for their game consoles at retail."

Microsoft uses their promotion capability to get consumers to pull the products through the channel while Nintendo is relying on the channel's ability to push consumers to one product over another.

Read You pull, Wii push for a discussion of these two strategies.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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