On push vs pull promotion and pricing strategies
from: "With the launches of Sony's PlayStation 3 and Nintendo's Wii only weeks away, speculation is running high over who will win the next-generation console war. Some interesting data has come forth from an anonymous source at CompUSA, one of the top retailers in the US. According to the information, Microsoft and Nintendo are pursuing two very different strategies for their game consoles at retail."
Microsoft uses their promotion capability to get consumers to pull the products through the channel while Nintendo is relying on the channel's ability to push consumers to one product over another.
Readfor a discussion of these two strategies.
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