On New Rules of the Web and TV

The history of broadcast and the introduction of the internet gives valuable context to today's development and marketing. TedTalks shares this great presentation by Peter Hirshberg on The Web and TV, a sibling rivalry. In particular, one quote that really struck me was from Nike's head of marketing, Trevor Edwards, who summarizes the New Rules of Marketing this way:

"We're not in the business of keeping the media companies alive. We're in the business of connecting with customers."


Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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