On New Rules of the Web and TV
The history of broadcast and the introduction of the internet gives valuable context to today's development and marketing. TedTalks shares this great presentation by Peter Hirshberg on New Rules of Marketing this way:. In particular, one quote that really struck me was from Nike's head of marketing, Trevor Edwards, who summarizes the
"We're not in the business of keeping the media companies alive. We're in the business of connecting with customers."
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