On Market Driven Management
Whether its function is accounting, human resources, information technology, or marketing, running a unit that's considered overhead is among the most frustrating corporate jobs there is. But by adopting the strategies, service definitions, product development programs, and customer support techniques of for-profit businesses, overhead units can satisfy the needs of all their customers and be seen as a source of competitive advantage. "Market-Driven Management" is Booz Allen Hamilton's solution for running its information technology department like a business, and the method has relevance for all types of support functions.
Read theby George Tillmann.
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