On endless hold

Seth Godin writes: "The simple way to win the skirmish over the do not call list is this: Whenever a telemarketer calls, answer with enthusiasm and put them on hold. If we spread the word about this strategy, the industry will give up. With tiny margins, they can't afford the loss in productivity if only 10% of us are able to put the callers on endless hold."

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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