on clear messaging

There's a new settop box in town. The ROKU streams Netflix video to your TV. And the folks at ROKU have answered the top concerns in five bullets. Netflixroku Alas, it doesn't fix the problem that the studios will not allow Netflix to stream all of their content so there's only 10,000 movies instead of 100,000+. And strangely, it doesn't have a hard drive so it cannot buffer the stream, which seems a poor decision. In any case, the messaging on this is so clean and clear I have to admire it. Maybe it's just easier for consumer goods but could you do the same with your positioning?
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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