Beta Testing 101 – Part II [Podcast]
Setting the Best Price for Your Product [Podcast]
On Being a Pragmatic Institute Instructor
The 5 Aspects of Customer Profiling [Podcast]
Championship: Market Definition vs. Buyer Persona
Price Segmentation Example – Good or Bad?
Win/Loss Questions for Software, Hardware and SaaS offerings
The Importance of NOT Doing What Customers Ask
Product Launch 30 Day Plan – Week 1
Putting the Air in Your Win-Loss Analysis Program Sales
How Can You Charge Different Customers Different Prices?
Good, Better, Best and OK? Will 4 levels work?