on beta testing

Quick! What's the second word in "beta testing." If you said "testing", you're right. That's why beta testing should be run by the testing people in QA. However, as Paul Young writes,

If you run Product Management, especially in a smaller company, you may find yourself running the beta program.  This is a tactical activity, and you will be knee deep in beta user qualification, feedback, administration, possibly even support, but you can take positives from a good beta.

Product managers are often involved with beta testing because product managers want to validate the usability of the product (hint: do it much sooner), they want to show the product to some key customers, or maybe they just know more customers than the QA people. Read Paul's description of 5 types of beta. Great stuff. Are there more?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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