Off the ball
Apple released themore than a month ago and AT&T finally got around to notifying me. "Sign up to be the first to know," they said--when they were Cingular.
Good thing I wasn't waiting for AT&T's "new" marketing people to keep me in the loop. But it's okay. Apple sent me a note long ago, and sold me the phone quite easily.
Sometimes just 'not screwing up' is the best marketing strategy.
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