Off the ball

Apple released the iPhone more than a month ago and AT&T finally got around to notifying me. "Sign up to be the first to know," they said--when  they were Cingular.


Good thing I wasn't waiting for AT&T's "new" marketing people to keep me in the loop. But it's okay. Apple sent me a note long ago, and sold me the phone quite easily.

Sometimes just 'not screwing up' is the best marketing strategy.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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