Not Another Annoying Customer Survey!
These days it seems on any given day, you can receive up to a dozen requests to participate in a customer service survey. As a marketing professional attuned to the importance of seeking and taking action on feedback, it's refreshing to see this focus on the rise. However, the lack of personalization coupled with poor timing and administration of these surveys can leave much to be desired. Collecting customer feedback effectively is no simple task and, when done improperly, can even have a negative impact on customer satisfaction. The following represent some of the more common practices organizations use to collect customer feedback – many of which can be quite annoying from the customer's perspective – along with some tips and best practices to help ensure the process is engaging to customers, as well as insightful and actionable to your business. via Not Another Annoying Customer Survey!.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.