Nine things marketers ought to know about salespeople

In Nine things marketers ought to know about salespeople, Seth Godin comments on the expectations that sales people have of marketers, plus two that marketers should expect of sales people. Go read it... he makes some really good points.

(No really, go read it.)

(Did you? OK.)

I originally posted a negative screed about sales people but then reconsidered. Seth's points are all excellent. What is the best way that we in product management can help sales people? Answer: deliver better products. Too many product managers are devoting too much of their time to helping individual sales people close deals; too few are focused on helping development create better products. Recognize that selling technology products is hard but selling great technology products is much, much easier. Product managers must understand the life of a sales person and learn to help them. Here's how: help the company deliver better products faster.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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