Netflix versus the big boys

Netflix has long been a good example of finding the weakness in the competitor's strength. They have leveraged the power of the web with a centralized inventory and a partnership with the post office.

Techdirt writes,

You really have to hand it to Netflix. Every time some new (big) entrant enters the market and prognosticators insist that Netflix is going down, the company has managed to keep on chugging along -- while the competitors eventually capitulate.

Wal-mart tried to copy the Netflix model, turned it over to Netflix, and then dropped it entirely. Now Amazon has abandoned their Netflix-like service too.

The best competitive strategy is to leverage your distinctive competence while undermining your competitor's strength.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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