Most annoying blog posts: 2011

It's almost 2011 and many bloggers will start the year with their resolutions including:




  • I haven't been blogging lately but will post more often in 2011
  • What I plan to blog about in 2011
  • What do you want me to blog about in 2011?
  • I'll have a new look in 2011

Who cares? Don't tell me what you're gonna do; do it. Don't tell me your plans; show me through your actions.

Your readers don't care what you plan to do; they care what you're doing. It's not like most of us start the day on your blog. Instead we use a blog reader and read what's out there. We can't read what isn't posted. And we don't notice when you don't blog.

It's like the marketing team who argues that they should go to Geekworld because people will notice if we're not there. Wow! How's the center of the universe working out for you?

You're the only one that notices your absence.

"Do, or do not. There is no 'try'."--Yoda, Jedi philosopher.


Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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