more on the product owner role

Picture 1 In The product owner and the product-shaped hole, Jeff Patton writes: Product owners learn lots of agile process but scant product design and product management practice In our work in Living in an Agile World, we've seen product managers struggle with the role of the product owner. Jeff does a good job of describing his view of the role. Call it product owner or product manager or technical product manager, it all comes to the same thing: vendor products need a market-based view of the product, not just a prioritized backlog. Product management is a comprehensive role that covers strategy, technology, and marketing as defined by the Pragmatic Institute Framework.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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