more on a repeatable sales process

Kristin Zhivago writes,

Before you hire someone, you'll map out your successful sales. You'll figure out the sales tools that are needed at each step in the buying process. By the time you hire a salesperson, you will be ready to provide him with everything he needs to succeed.

Read more in The 7 CEO Selling Mistakes.

I've long been an advocate for a repeatable sales process. Mapping out a repeatable sales process is perhaps one of the easiest and most effective activities for a new product manager. It's an emergency prevention activity. Do you have one for your product?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.