Metrics to Help Stand out in a Crowded Market

The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product teams, especially at emerging software companies. Product professionals at early stage SaaS companies have never been more challenged, or rewarded, if they get the role and the product right. So, how do you help your software offering stand out in a crowded market? It’s actually quite straightforward: Implement a strategy that combines a specific vision with quantifiable metrics to measure your progress. And focus on three core areas: marketing, customer success and business operations. Which metrics you measure depends on your company, but to discover the 15 product management metrics used by the team at Aha! creator of  product roadmap software, and other leading SaaS companies, click here.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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