Metrics to Help Stand out in a Crowded Market

By Pragmatic Institute Apr 12, 2016

The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product teams, especially at emerging software companies. Product professionals at early stage SaaS companies have never been more challenged, or rewarded, if they get the role and the product right. So, how do you help your software offering stand out in a crowded market? It’s actually quite straightforward: Implement a strategy that combines a specific vision with quantifiable metrics to measure your progress. And focus on three core areas: marketing, customer success and business operations. Which metrics you measure depends on your company, but to discover the 15 product management metrics used by the team at Aha! creator of product roadmap software, and other leading SaaS companies, click here.

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