May newsletter posted

The initial product launch may be the only time that sales people get information about your product. Your sales people probably have more information about your competition's products and strategy than they do about your own. Think about it. How much time do your sales people spend learning about your product? And how much time do they spend learning about the competition? And being reminded constantly of the competition by their customers?

Sales people need to be schooled continually in the value of your product. By making product information available and accessible, you can give sales people the tools they need to help themselves. Read more in On-going sales education.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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