May BOM: Buyer Personas

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key buyer populations for your products and services.

We’ll provide tips for getting to know buyers and users and listen to one company’s persona journey. Plus, we’ll look at the importance of creating both buyer and user personas and how to research your personas.  

For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

And don’t forget to register for this month’s webinar: Pack a Punch with Powerful Buyer Personas on May 23 at 1 p.m. EDT with Alan Armstrong, founder and CEO of Eigenworks. Register now!

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