MarketingProfs: 15 Lead Magnets to Help You Capture and Convert Leads
Here's a link to a nice article by Tyler Garns at InfusionSoft, via MarketingProfs. What I like about Tyler's approach is the focus on understanding what your visitors want first.
Many websites do a horrible job of capturing leads. Businesses think that slapping a "Contact Us" or "Sign Up for Our Newsletter" Web form on the homepage of a website is compelling enough to get visitors to give up their personal contact information. Think again. Most websites capture less than 10% of their Web traffic. Think of how much revenue your business may be missing out on because you're not capturing the traffic you spend big bucks to get. If your business is throwing Web traffic in the trash, start re-evaluating your lead-capture strategy by looking at the effectiveness of your "lead magnets."Read more: http://www.marketingprofs.com/articles/2011/6660/15-lead-magnets-plus-7-best-practices-to-help-you-capture-and-convert#ixzz1h05qEM7m
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