Marketing is offensive?
While I always think of what we do as 'marketing' in the classical sense, it just seems easier to refer to it as 'product management' when talking to most people. Apparently, Yahoo agrees with me. According to Yahoo, "marketing" may be offensive. Maybe it's because some sales people like to call themselves marketing reps or maybe it's because too many marketing people talk about products and programs instead of buyers and their problems. (for more on this, watch Got a Great Product? Get Over it!) In any case, I guess I'll keep referring to what I do as product management and leave marketing to others.
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