Marketing is offensive?

While I always think of what we do as 'marketing' in the classical sense, it just seems easier to refer to it as 'product management' when talking to most people. Apparently, Yahoo agrees with me. According to Yahoo, "marketing" may be offensive. Maybe it's because some sales people like to call themselves marketing reps or maybe it's because too many marketing people talk about products and programs instead of buyers and their problems. (for more on this, watch Got a Great Product? Get Over it!) In any case, I guess I'll keep referring to what I do as product management and leave marketing to others.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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