MarketCapture Blog: Early Stage Marketing
Eran Livneh writes,
I love startups. There is nothing more exciting than this early stage when so little is defined yet everything seems possible. So whenever a startup approaches me to help them with marketing, I get really excited. Unfortunately, I don't get to enjoy it for long. Having been in these situations many times over, it doesn't take long before reality sets in.
"We need you to help us generate leads," says the founder. "We have a great idea; the ROI is less than 3 months. We just need to let the world know about it." I agree the idea is great. I am not so sure about the ROI. "Tell me who is using the product," I ask. "We are talking to some companies about using it," says the founder. "We are going to close the first pilot by the end of this month."
I am still excited, but by now, my responsible self takes over. There is so much to do, and generating leads is NOT one of them.
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