Market Madness–Road to the Final Framework

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Ever wonder what would happen if we pitted the boxes of the Pragmatic Institute Framework against each other March-Madness style? Well, you’re about to find out in this month’s 36 box showdown*! We seated the brackets based on survey data from more than 1300 product management and marketing professionals. The higher the seed, the more people who said that this activity was one of their core responsibilities. But seeding isn’t everything. The winner of each head-to-head matchup will be based on which activity is most critical to delivering successful products as voted by you, the readers. That’s right, which box moves forward each round will depend completely on how you vote. To make it as easy as possible, each round we’ll collect votes here and via Twitter The competition starts next week. So, download your brackets, make your selections and get ready to cheer. And, to be sure you don’t miss any of the action, follow us at #PMMadness. *Wait 36? Aren’t there 37 framework boxes? Why yes there are. But Market Problems is hosting the bracket challenge … it wouldn’t be much of a competition if it got to play. Will this be the year of the favorite or is there a Cinderella story in the making? Go ahead, post your predictions in the comments or submit your completed bracket to pmmadness@pragmaticmarketing.com.

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