Listen to Pragmatic Live, our Weekly Podcast Series
Join us for Pragmatic Live, Pragmatic Institute's new weekly podcast series. Each week we talk with industry experts who share practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals. In our inaugural podcast, Pragmatic Institute instructor Rich Nutinsky explains why product positioning should be done before gaining executive approval for a product or feature. He also discusses the importance of treating product positioning as an internal deliverable that everyone in product management and product marketing is adept at doing. When you equip your sales team and other departments with a complete understanding of who you have built something for, why they would want it, and the pain points that you’ll solve for that audience, it’s easier to connect with buyers and demonstrate that your solution is the right one. That’s the power of product positioning. Plus, Rich shares how one senior executive used positioning messages—instead of leading with features and functions—to achieve the most successful product launch in his company’s history. Listen to Rich now and subscribe to our podcast feed today.
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