Line of Sight in Silicon Valley

Daniel SheferMy friend Daniel Shefer has started a consultancy to help startups with Business Development services and a physical presence in Silicon Valley. If you feel your startup is hampered by a lack of process or lack of partners--or if you just need an adult to talk to, check out Line of Sight. (And then, of course, afterward you'll want to send your team to a Pragmatic Institute course to learn how to create products that people want to buy.)
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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