Limits of Innovation
Apple does so many things right. It seems that they now realize that the Fortune 500 (who want standard and cheap) will never go with Apple. The iPod and their latest computers target an audience (artists, musicians, creative people) that cares about their distinctive competence (innovative design). Yet their innovations are quickly duplicated by others. Can innovation ever be a long-term distinctive competence? Fast Company writes about Steve Jobs, Apple, and the.
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