Lights, Camera, Distraction!

Allan discusses the conundrum of buying versus using criteria in Lights, Camera, Distraction!

"That's when it hit me. I had fallen victim to one of the classic product management blunders. I focused so heavily on comparing specs, performance indicators and review data that I forgot to take into account one of the most important factors of all: How will customers use the technology?"

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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