Let's make people want it
reports: "Vindication arrived for Stephen Gass on the afternoon of June 28, 2006, when someone finally agreed with him. It had been nearly seven years since Gass invented his skin-sensing table saw, and in that time he'd begun to wonder if anyone would truly see the wisdom behind his device. Acting on a petition from Gass, engineers at the U.S. Consumer Product Safety Commission recommended that the government begin a "rulemaking process" that could result in mandatory safety standards for table saws. Days later, the agency's commissioners shocked the power tool industry by concurring with the recommendation. They saw the wisdom in his petition. Suddenly, the ultimate outsider joined the game, and now he was holding a strong hand.
My friend Jake writes, "In other words, This guy has technology that's pretty cool but no manufacturer wants, so he decides to have the courts tell them to want it."
This reminds me of the Treasury Departments on-going attempt to introduce a; they're solving a problem we don't have with a product that we don't like. Is government mandate a marketing strategy of last resort?
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