Lessons for Creating and Managing Customer Advisory Boards

Customer advisory boards (CABs) are a great way to validate corporate strategies, gather input for product development and deepen relationships with key customers. But, it’s important to properly establish, resource and manage a CAB to maximize effectiveness. Learn the essential elements of creating and managing a world-class CAB program on our April 12 webinar (1 p.m. EDT) with Gavin Nathan of Ignite Advisory Group and Alison Lutjemeier, a senior manager at Adobe. The webinar will feature best-practices examples from Adobe and its various CAB initiatives, providing real-world examples of how you can build a successful CAB program. Register now!
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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