Less as a competitive advantage
A friend shared this post from(by 37signals):
I want to talk about the concept of less. And more specifically the idea of using less as a competitive advantage.
Conventional wisdom says to beat your competitors you need to one-up them. If they have 4 features, you need 5. Or 15. Or 25. If they're spending X, you need to spend XX. If they have 20, you need 30.
While this strategy may still work for some, it's expensive, resource intensive, difficult, defensive, and not very satisfying. And I don't think it's good for customers either. It's a very Cold War mentality--always trying to one-up. When everyone tries to one-up, we all end up with too much. There's already too much "more"--what we need are simple solutions to simple, common problems, not huger solutions to huger problems.
What I'd like to suggest is a different approach. Instead of one-upping, try one-downing. Instead of outdoing, try underdoing. Do less than your competitors to beat them.
I want to discuss five things you need less of that you're likely to think you need more of.
Read the five things in.
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