Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.

That’s why we’ve dedicated the summer issue of Pragmatic Marketer to sales alignment. This issue features articles by Jim Ninivaggi of Brainshark, Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Not only will you discover how to prepare your sales reps to optimize every customer conversation, but how to map your sales tools to the customer journey and how to align sales and marketing around the buyer’s needs. As always, we share plenty of tools, tips and insights to help you bridge the gap. READ IT NOW

Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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