Just because the competitor...

How often have we heard it? "We've got to get this feature because our competitor has it. We're getting killed out there!" Just because a competitor has it doesn't make it a good idea. ("If all your friends were jumping off a bridge, would you do it too?" -- your mom) Facebook has added "groups" ala Google+. But why? None of the people I know on Facebook like Groups and none of the people I know on Facebook are the slightest bit interested in Google+. ("But all my friends are on Google Plus!" -- no one.) Why does Facebook follow a follower? ("I suspect Facebook lacks a product manager to prioritize what really matters." -- me)
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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