June BOM: Positioning

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona.

We’ll discuss the differences between branding and positioning, ways to strengthen positioning using product message maps, and why positioning should be done before gaining executive approval for a product or feature.

For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

And don’t forget to register for this month’s webinar, The Power of Story: How to Create Radically Clear Product Marketing June 19 at 1 p.m. EDT with Kevin Krusiewicz, owner of Tell and Train, and a certified StoryBrand guide and storyteller. Register now!

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