July newsletter posted
So you've attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven. You're anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you... hard! Development couldn't care less! They're not listening!! How could this be??
You missed a step: you skipped the part where you earned credibility. What do you do first? For an existing project or product, start with the ending. Read more in July's Pragmatic Institute update.
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