July newsletter posted

So you've attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven. You're anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you... hard! Development couldn't care less! They're not listening!! How could this be??

You missed a step: you skipped the part where you earned credibility. What do you do first? For an existing project or product, start with the ending. Read more in July's Pragmatic Institute update.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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