Join Our Upcoming Webinar: Getting the Whole Company to Fall in Love with Your Personas

Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. Empathetic, narrative-driven buyer personas help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. Join Johnathan Lucky, product management and marketing professional, as we discuss how to:
  • Gain a deeper understanding of your target market through customer visits and observations
  • Build a narrative driven persona using classic story elements and tactics
  • Implement personas throughout the sales, marketing and development organizations
Join our webinar on Wed., Feb. 24 at 1 p.m. EST. Register now!
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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