It's called marketing
Why is the iPod successful? It's not the technology! iPod is a well-designed, easy-to-use product supported by brilliant advertising in a competitive field of techno-devices supported with techno-babble.
reports "Creative CEO Sim Wong Hoo is choking down a nice big plate of crow this morning. Back in November, Sim slagged Apple's flash-based iPod shuffle as a non-starter. That's a four-year-old product. So I think the whole industry will just laugh at it.'
Well, the industry may be laughing at the shuffle, but the market isn't. According to Merrill Lynch, the shuffle, which hasn't even been available for six months yet, has already claimed a 58% share of the flash-based digital media player market. And that's in spite of what Apple CFO Peter Oppenheimer described as being 'supply-constrained in March.'
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