It Starts with a Conversation
Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others.
We often think that a successful product starts with an idea. An idea so amazing it will change everything. But the idea is just the spark. The spark begins to smolder after we start having a conversation. A conversation with real people, in a real market, with real needs.
As we interact with the market and learn, the smolder becomes a flame. We learn more. We refine. We get more feedback. We discover which fuel makes the flame grow. The flame grows to become a forest fire. Nothing can put it out now.
Without a conversation, the spark is vulnerable. Just a little rain and it’s snuffed out.
Get out of your office. Have a conversation. Don’t let your idea become vulnerable. Build a fire that’s unstoppable.
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