Is Your Logo That Important?
from Is Your Logo That Important?: "Your logo is not that important these days, as most customers have no motivation to remember the subtle intricacies or bizarre approaches to logos that are intended to stimulate demand. They are already flooded with colorful graphic look-alikes and continuously regenerated blasts from every corner. Today's customers are in need of a simple name to follow and remember until the next time a need arises. Names have replaced logos and have dramatically changed the rules of corporate and product branding."
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