Is imitation a good business model?
The New York Times offers State of the Art: For iPod, 6 Flavors of Flattery: "So far, Apple's iPod is by far the best seller among high-capacity players. You can't stand in a public place without seeing a pair of those telltale white earbud cords pass by; for once in its life, Apple gets to find out what it's like to be Microsoft. The iPod's success has spawned an entire industry of iPod cases, iPod accessories, iPod software--and now, inevitably, iPod imitators. The rivals come from electronics makers (Samsung) and from fellow computer makers (Dell, Gateway), as well as from veteran music-player makers (Rio, Creative Labs, iRiver). "
Pragmatic Institute instructors LOVE the iPod for its clean design and seamless integration with the Windows component and the web-based store. From a marketing standpoint, it will be interesting to watch if the public buys the iPod for its elegance or of they will succumb to the siren song of "Just as good but cheaper, " as they did with Windows.
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