Involving customers early and often
Iterative development offers built-in opportunities for demonstrating incremental advances on the solution being implemented. These early milestones are important customer engagement opportunities; unfortunately, many development organizations focus on iteration planning and other technical aspects of iterative techniques rather than on the critical need to involve customers. Directly incorporating customer involvement into the iteration planning and the other simple techniques described in this paper can help balance the team's motivation. Teams will start to approach customer interaction as an integral part of their development lifecycles.
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