Interviewing Tips, Marketing for Dummies and Assessing Your Assets

Have you ever wondered how to make the most of your persona interviews? The July Pragmatic Marketer Update includes an article highlighting nine powerful tips gleaned from more than 100 hours of persona interviews. You’ll also discover how performing an asset assessment and then creating (and maintaining) an asset registry will help you get to market faster with less cost. There’s even a go-to-market case study that shares the steps a 208-year-old publishing company took to stand out from the noise and remain relevant. If you have an idea you’d like us to write about, email us at

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