interview with Gordon Graham
From a SoftwareMarketSolution interview with Gordon Graham, Author of Writing Marketing Materials for High-Tech Firms: "The most fundamental marketing mistake of all, which is committed by companies large and small in every sector, is talking about US, US, US instead of YOU, YOU, YOU. It's talking about great OUR company is, how WE'VE sold more software that anyone else in history, about how fantastic OUR products are, how cutting-edge OUR technology is, how many programmers WE have on staff and how WE believe in total quality and blah blah blah. Some people call this 'we-ism.' Some call it 'chest-beating.' You can find this approach all over the Web and all over most marketing pieces. Instead, companies should be talking about YOU and how much better YOUR life will be when YOU use this product, and how YOU will love it because it will do this and that and the other for YOU." Read more from the interview at.
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