Increase ranking through angry customers

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I just read a NYT article about an online retailer that discovered that the more he angered his customers the higher his organic rankings in Google. He is in the business of selling designer eyeglass frames and he is getting rankings higher than those of the brand names he sells. How does he do it?

By reading the article you’ll see that he doesn’t appear to be the most ethical business man. He would have customers complain about his service on sites like In turn linked back to DecorMyEyes (the retailer). The more customers who complained on the more juice DecorMyEyes received.

Read it for yourself. It’s the kind of rankings I’d like but not the tactics I’m willing to use. How about you?

David Daniels

David Daniels

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