IDEO and the Art of Innovation
How does the process of designing a better product work?is the poster-child of innovation. This Nightline broadcast, originally aired in February, 1999, shows how the team works and how they redefined a commonplace item: the shopping cart. You can buy a DVD of the "Deep Dive" broadcast online at the . Unfortunately, the store itself needs some redesign work; the DVD is hard to find and hard to buy!
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