IDEO and the Art of Innovation

How does the process of designing a better product work? IDEO is the poster-child of innovation. This Nightline broadcast, originally aired in February, 1999, shows how the team works and how they redefined a commonplace item: the shopping cart. You can buy a DVD of the "Deep Dive" broadcast online at the ABC NEWS STORE. Unfortunately, the store itself needs some redesign work; the DVD is hard to find and hard to buy!

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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