iBooks Author: A Game Changer for Marketers
Today Apple announced iBooks 2 and iBooks Author, effectively disrupting the business of school textbooks. I wrote that the "Apple iPad Will Be a Game Changer for Education" when the iPad was originally announced, but it didn't take a rocket surgeon to figure that out. iPad-based textbooks in the K-12 marketer are well within Apple's distinctive competence. [caption id="attachment_5198" align="aligncenter" width="300" caption="iBooks Author a Game Changer for Marketers"][/caption] The implication for marketers is immense. Let me get the conversation started...
- Deliver rich, interactive marketing collateral where you can not only create a persuasive message but a persuasive delivery to match
- Create game-changing product documentation
- Develop instructional materials that actually teach
- Self-publish thought leadership books without the need of a publisher
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