iBooks Author: A Game Changer for Marketers

Today Apple announced iBooks 2 and iBooks Author, effectively disrupting the business of school textbooks. I wrote that the "Apple iPad Will Be a Game Changer for Education" when the iPad was originally announced, but it didn't take a rocket surgeon to figure that out. iPad-based textbooks in the K-12 marketer are well within Apple's distinctive competence. [caption id="attachment_5198" align="aligncenter" width="300" caption="iBooks Author a Game Changer for Marketers"]Apple iBooks Author[/caption] The implication for marketers is immense. Let me get the conversation started...
  • Deliver rich, interactive marketing collateral where you can not only create a persuasive message but a persuasive delivery to match
  • Create game-changing product documentation
  • Develop instructional materials that actually teach
  • Self-publish thought leadership books without the need of a publisher
Stop what you're doing, go to the Appstore, and download iBooks Author. Get to know it and how to use it. It will change the way you go to market and give you a competitive advantage (professionally and personally). What are your ideas? What could you do with iBooks Author?
David Daniels

David Daniels


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