Hype me up
I received an email regarding complimentary analyst reports from a big industry analyst firm you would recognize. What struck me are the report titles. They have titles like:
- “Boost Website Traffic by 17%…”
- “Decrease by 70%…”
- “Activate 40% More…”
- “Achieve 42% Higher…”
- “Achieve 11% Lower…”
- “Improve Productivity by 36%…”
Are we that desperate or that naive to believe we can get those improvements by merely reading a report?
The answers to your business challenges aren’t a quick fix you get in an analyst report, they’re in the market. Get out of the building, ask questions and listen.
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