How to Make Your Product Succeed

As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements, Marketing, Sales, Development, and Professional Services.In order to be effective as a Product Manager, you need to identify those areas in your organization where there are weaknesses or gaps, and bring your talents and efforts to bear to fill in those gaps.

In fact, that idea of 'filling in the gaps' might be one of the best ways to define a Product Manager.

Read more in How to Make Your Product Succeed.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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