How to Compete against Free
Software entrepreneurs frequently ask me, "I have a competitor who gives this away. How much can I charge?" The answer: "Nothing". If you have the exact same offering, you can't charge anything. These entrepreneurs don't want to hear this, but they need to. However, that's not the complete answer. Entrepreneurs who want to charge for something similar to what others give away need to answer 3 important questions:
- How are you different from your competitors?
- Who cares?
- How much do they care?
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