How to Build Better Teams, Strategic Marketing Plans and Brand Loyalty

The April Pragmatic Marketer Update includes articles that explore everything from how user personas help summarize qualitative and quantitative research that will resonate with teams across your organization to tips for creating a personalized after-sales experience that supports customer retention and business generation. There’s even a case study about how the product marketing team at one company created a strategic, repetitive go-to-market strategy. If you have an idea you’d like us to write about, email us at
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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